The Business of Building Winners!

An Institute By Richie Bello for Leadership and Management
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Mission Statement

Richie Bello Institute of Leadership and Management is a not-for-profit organization that is nationally known for its excellence in coaching, training and turnaround services for entrepreneurs and business executives. Richie Bello Institute promises to build a workforce development program for the automotive industry and veterans of the U.S. military.

Certification For Every Department

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Richie Bello / Founder

Thinking “outside the box” has been the cornerstone of Richie Bello’s career. From his success on the sales floor to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to remain competitive when selling in today’s automotive industry. Bello is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. He started the institute by self-funding the program through the support of automotive industry vendors. “I wanted to make sure that the veterans were not imposed by the high cost of education. Until we get the support we need from the government, our industry suppliers have stepped up to assist me.” said Bello.

Richie Bello combined his automotive expertise with his robust Internet marketing skills. Bello is recognized as an automotive influencer, published author and renowned trainer. Bello’s books: Prospect Like A Gold Miner and Ten Steps To Sales Mastery both hit Amazon’s best seller list. Branding For Car Guys and Car Guys Career Plan will both be released in 2020.Innovation drives success. And, for Bello, it’s in his DNA. As early as 2000, GM recognized Bello as a first adapter of the Internet, Bello saw the value of using technology to promote business in the automotive industry. In fact, he worked closely with another guru, R. L. Polk, to develop comprehensive training tailored specifically to phone handlers of dealership phone leads. One of his recent developments is an intelligent, performance-based solution offering automated social media and inventory control platform for dealers. Today, this advanced PPC marketing can be targeted specifically to any industry.

The Richie Bello Institute of Leadership and Management has its headquarters in Phoenix, Arizona and Long Island, New York. The goal is to support the veteran community through this highly lucrative industry, while offering the automotive industry fully trained, qualified employees. Visit .

David A. Castillo/Director of Veteran Affairs

After receiving a Quality Assurance Inspector Qualification and Master Certification in Lean Six Sigma Black Belt during his term in the United States Marine Corps, Castillo went on to train as Operations and Master Training Specialist for the Department of the Navy. His knowledge base continued with talent and human resource management training. For the Richie Bello Institute he will be creating relationships with Veterans interested in Richie Bello’s training programs as well as Veteran Associations around the country. Castillo is the Director of Training for Synergy 3, where he managed and implemented the national roll-out of Synergy 3’s financial services programs, creating positive replication that strengthens the commercial development for Money Service Businesses (MSBs) in the US offering alternative banking solutions for Small to Medium-Size Business Owners.


Adam Kamran Haider /CTO

A technology enthusiast with a successful track record of building innovation in the domain of technology. His past experiences include Web Designer, Front End Developer, UI Designer, Interaction Designer, Web Developer, Full Stack Developer, Content Strategist, IT Technician, Dev Ops, Project Manager, His forte is creating high performing teams with ‘Startup’ qualities. His responsibilities include providing leadership, make strategic decisions, establish mutual beneficial partnerships etc. Our distinctive vision evolves around maintaining focus on web standards, innovative frameworks, research based methodologies and unsurpassed practices. Instrumental in driving technology improvements, we have diligently invested in nurturing teams that are detail oriented and strong in convictions.



Jeanne Fontana/Executive Director

An experienced marketing and business development strategist, Jeanne Fontana utilized her media power as CEO of  the market’s largest automotive media agency to support Promote Long Island, a not for profit 501C3. Fontana served as Chair for 8 years focusing on retention of 25-49 families in the region. Her work received recognition from Big Brothers/Big Sisters, The Nature Conservancy, March of Dimes, Breast Cancer Help, and New York State Parks, Recreation and Historic Preservation to name a few. Her agency has decades of automotive marketing and economic development award winning experience. Her work with veterans spans over a decade, with participation in Richie Bello’s Institute of Leadership and Management since 2017. Recently appointed as Executive Director, Fontana will work closely with Bello and the board overseeing the organization and its team, adding her marketing experience to develop and supervise the branding and marketing of the Institute. Today, Fontana continues to serve as CEO of Synergy3, a marketing, branding and media firm

Brandon Hardison/Director of Training 

With more than 25 years success building teams to drive revenue, growth, and profits at a nationwide level, Brandon Hardison has consistently delivered tangible results, leading sales, service and marketing initiatives. Hardison comes to the Institute with dynamic leadership qualities and exceptional background in building compelling cultures that seek continuous improvement in staff development and sales/service effectiveness. Hardison’s experience as an executive sales manage, educator and motivational speaker led to his appointment as Director of Training for the Richie Bello Institute of Leadership and Management. His experience will be utilized for online and field curriculum development, as well as overseeing all trainers for the Institute. Hardison is the founder of Champion Strategies, an organization dedicated to sharing the techniques and proven methods to grow new and certified pre-owned programs in sales and service.


John Fairchild/Director of Dealer Relations

John Fairchild has had a lifelong passion with cars and has been working in the industry since the age of 15. Fairchild has over three decades in automotive fixed operations management and consulting experience. Fairchild has helped dealers across the country address gaps in financial and customer satisfaction. He is recognized as a leading expert in dealer training and today continues to support his clients through Fairchild Automotive Solutions. Fairchild’s understanding of automotive dealer operator needs has made him the perfect selection for Director of Dealer Relations for the Institute.

Brian Maxwell 


is the Owner/Founder of Sales Professionals of America Recruiting. Brian began his automotive sales career almost 20 years ago selling Chevrolet's in Jacksonville Fl. Since starting the training company they create Automotive "Brand Ambassadors" for dealerships nationwide . They work very hard to provide Automotive Dealerships around the country with high return on investment in their sales teams. Through positive leadership the company is considered a results based sales training company by automotive dealerships and related businesses nationwide. The business model is to create value by instilling a "Client First" paradigm with a sales team of Brand Ambassadors promoting the brand. s. We make BOLD statements and we produce BIG RESULTS. Email: