Director

Tom Hern

Director of Dealership Eduction


To join an organization, contribute my leadership skills, talents, and energies to advance the vision and mission of that company. EDUCATION____________________________________________________________ 1971 Ohio Wesleyan University, BA Delaware, Ohio 1991 Wharton School of Business - Marketing Group Advertising 1976 A.A.,Automotive Management- GMI PROFESSIONAL EXPERIENCE July 2009- Present Hern & Associates Lexington, Kentucky Owner/Manager *To use my 30 years of Automotive knowledge to help dealers become more profitable *Specializing in improving dealership marketing and accounting procedures January 2004- June 2009 Dean,Dorton, Ford, P.S.C. Lexington, Kentucky Senior Automotive Consultant *Responsible for developing training for automotive accounting functions and the temporary placement. *Provide Technology Consulting and accounting system design. *Review clients needs for financial statement review, benchmark review and cost segregation studies. 2001-2004 Management Recruiters of Garland Garland, Texas Owner *Recruited and placed highly qualified automotive professionals nationwide. *Specialized in exceptional office manager/ controllers' who could provide immediate positive impact on the dealership's bottom line. 1995-2001 Northwood University Cedar Hill, Texas Chair, Automotive Marketing • Provide students an "out of the box" automotive education. Show • students cutting edge management concepts and how to implement these concepts in a dealership. *Faculty Excellence Award Winner: May, 1997 *Recipient of 1997 Dow Searle Fellowship 1991-1994 The Nickelsen Group Chagrin Falls, Ohio Senior Consultant *Created new cultures in our clients to allow the development of strong people to increase productivity and increased overall productivity. 1972 -1991 Hern Oldsmobile-GMC Truck Bedford,Ohio/ Jacksonville,FL General Manager/Owner *Coordinated the daily operations of dealerships in Bedford Ohio and Jacksonville, Florida. Managed over 120 associates.

Howard Moore

Board Member


Training and leadership of service technicians Development and retention of skilled service advisors Interdepartmental relationships Business development Cost controls Customer relationships Professional Experience: Mountain City Ford – Inez Kentucky 2011 to 2013 – Fixed Operation Director, in this position I was charged with bring the fixed operations back to manufactures expected range of operations. This included the hiring and training of service advisors, Parts personal, and service techs, while restructuring the service department to become a profitable business Westside Automotive Group - Cleveland, Ohio 2008 to 2011 - Service Director - high line automotive brands including Land Rover, Jaguar, Volvo and Mazda. In this capacity I have lowered operating costs, retained profits and trained and developed technicians and advisors. I have formed strong relationships with vendors and have made progress in business growth and the strengthening and rebuilding of our retail customer base. Andretti Chrysler Dodge Jeep - Vermilion, Ohio 2006 to 2008 - Service Manager - reorganized service department, revamped service facility, hired and trained skilled staff in advisor and technical positions. In this position I was responsible for building and establishing a customer base which had been neglected in previous years. Consistently exceeded departmental and manufacturer goals for dealership. Liberty Lincoln-Mercury - Independence, Ohio 2005 to 2006 - Service Director - lead team of technicians and service advisors and developed new business practices in a challenging and changing business environment. Developed relationships with small fleets and government customers while providing new promotions for existing customer base. Valley Ford Truck - Cleveland, Ohio 2003 to 2005 - Service Dispatcher and Assistant Service Manager - utilized my experience in medium duty and heavy truck repair to increase business and streamline efficiency in hours per technician and stall utilizatiion. Increased hours and profits within my area of responsibility. John Lance Ford - Westlake, Ohio 2000 to 2003 - Group Leader and Light/Medium Duty Truck Specialist - incorporated extensive training and certification in diesel technology to service this growing area of business. Lead group of technicians in automobile / light truck repair facility matching jobs to cababilities and increasing hours per week and revenue within the group. Enjoyed direct contact with and input from our customer base. Williams Ford - Berea, Ohio 1991 to 2000 - Lead Technician and Light / Medium Duty Truck Specialist - became thoroughly trained in truck repair and maintenance and specialized in diesel engine diagnosis and repair in the growing field of light truck diesel application. Education: Max S. Hayes Vocational School NIASE / ASE Master Technician Certification Ford Motor Company Master Certification - Turbo and non-turbo direct injection diesel Ford Motor Company Master Certification - Service Advisor Ford Motor Company Master Certification - Service Manager Master Certification and Training - Volvo, Land Rover and Jaguar N.A.D.A. University Fixed operations training Summary: High degree of practical industry knowledge. Good interpersonal and inter-departmental skills. Able to lead and train while strengthening customer base and increasing profit.

Richie Bello


The importance of pioneers in the world today cannot be over emphasized; having pioneers present will maximize one’s chances of picking a classy role model to look up to for guidance and motivation on the cold journey to success. The business world is a place where anyone involved would need all the help they can get, so without further ado meet Richie Bello, more than a pioneer he is a veteran in tutoring businesses and sales personnel on how to close clients to generate more sales. Richie is the current CEO of Dealer Source Group & Universal Solutions MMP, LTD an Automotive Sales Trainer and consultant. Richie is not one to let anything get in the way of his pending success when it comes to business and he intends to make sure everyone who is concerned learns that. Currently Richie Bello has two books up on amazon Prospect like a Gold Miner and Ten Steps to Sales Mastery aimed at educating any interested audience on ways to enhance their dealing game. Richie’s reputation extends to being one of the first adapters On Internet auto sales / R.L Polk / PPS an organization set on offering comprehensive instruction focusing on telephone skills for phone handlers to maximize the value of dealership phone leads. He also holds claims to being one of the first adapters of IT World , an IT news oriented organization. Richie Bello has a vast knowledge of the automotive industry, so most of his services are faced towards automotive dealerships. He couples all his skills with the power of the internet to render even remote services to clients in need of a little brushing up with their sales department. Richie’s expertise has seen him employed as an Initial Consultant for Professional Services. R. L. Polk, a 131 year old privately operated company with focus on the transportation industry as the premiere information accumulation gathered nationally from DMVs & self-surveys. Richie Bello’s services rendered features the following topics: Sales Training Online Sales Workshops With Sales Skills Training Personal Services Sales Classes Car Salesman Training for Selling Cars The Internet Car Salesman Workshop Converting Callers to Customers Corporate Training Sales Coaching Training Solutions Unique Sales Methodologies Investing in automotive sales training And his professional occupational timeline features the following: Universal Solutions MMP , LTD Pres. 2013 Senior Director of Operations Clickable 2016 – Present (less than a year) Senior Director of Operations Clickable January 2015 – Present (1 year 11 months) CEO Dealer Source Group 2015 – Present (1 year) General Manager Apple Honda June 1994 – June 1999 (5 years 1 month)
Know enough that you never know enough

Bart Pellegrino

Director Of Video Education


Bart Pellegrino was the owner of several small businesses as well as the head of a TV, Video and graphic production studio for 12 years, creating all sorts of marketing and productions from TV shows, Corporate videos and specializing in Direct response TV spots and Infomercials. Thats where he learned all about metrics and ROI because only a few points meant the difference between success and failure, . That’s where he learned it’s not what you say, it’s how you say it that will get you extraordinary results. Along came the internet and convergence and the melding of all medias and using videos for multiple purposes. Then for the last 4 years Bart has been developing digital marketing platforms and strategies for Reputation, SEO, SEM, social media, websites, webinars, animated presentations, training videos and all forms of lead generation. The importance of using video’s is interweaved into all types of digital marketing and has become a necessity, and his experience creates marketing that generates results. Now the knockout punch is after producing great marketing materials, His team has developed strategic alliances to drive targeted traffic from many different channels to your marketing materials to get you Traffic, Clicks, leads, prospects & customers to help you grow your business to new heights.