In today’s online-focused world, it is more important than ever for car dealerships to take advantage of the many opportunities digital marketing has to offer. Your future buyers aren’t going to just magically appear at your showroom, wanting to test drive or purchase a vehicle.They need to hear your message and see your product first, and the only way to do that is to make your car dealership visible online – that’s where search engine optimization (SEO) comes into play.