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Is one of several sales techniques that relies on building on the inherent value of a product or service. By its nature the value add technique is a more flexible and customized selling approach that requires input from a defined range of average customers. These customers will help the sales and marketing leaders to outline value positions that are likely to benefit the largest number of customers. The value add may not be initially apparent in the sales overview and is often tied to upselling or vertical selling within a specific market segment. The utility of the product or service, ease of integration into the customers business operations, or time saving benefits are just a few areas that may be exploited when focusing on value add.


Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier, and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

Dealerships follow up

Follow-up in the service department is just as important as follow-up in sales, even though most dealerships don't seem to see it that way.In the long run, follow-up calls done right can lead to higher customer satisfaction and repeat business.

Selling 30 cars in a month

Some dealerships have the car salesman start with the Meet and Greet and move on to the next customer as soon as the deal is closed or the sales manager takes over. Then the sales manger, accessory manager, finance manager and a delivery person or porter, handles the rest of the car buying process. This process will get the car salesman back on the lot as quickly as possible. The car salesman will typically spend an hour or less per customer which allows them to spend more time selling cars. Number of cars sold by car salesman per month on average when the staff is proportionate to their traffic should be in the area of 30 to 36 cars a month for a good/top salesperson.

Manager Training

What sets our program apart is the attention paid to overcoming the barriers that keep sales managers from implementing what they are taught. Sales managers must change their mindset before they can be effective at changing their habits and practices.

Selling pre-owned vehicles

If you've come here looking for a used or certified pre-owned car, truck, SUV, crossover, hatchback, hybrid or convertible, then you're in the right place. Edmunds has everything you need to know about buying or selling a used vehicle, including Carfax vehicle history reports, dealership listings and pricing information, expert car reviews, consumer car reviews, car dealership reviews, car price comparisons, car appraisal calculators, images and videos, technical features and specs, user forums and more.


The toughest aspect of any sales position is overcoming a buyer's objections. Whether you offer a service or are a small business retailer, today’s buyers are more discerning than ever. Your goal is to have a convincing response to these roadblocks standing between you and that coveted sale.


Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist's office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.

F & I

It’s a safe assumption that most of you did not become F&I professionals because you had a secret desire to manage overwhelming amounts of paperwork. And it’s probably a safe bet to say that most of you don’t get paid by the number of forms you process each month. What is expected of you is that you generate acceptable levels of product sales and profits, while at the same time ensuring that the sales and F&I department are complying with all state and federal regulations and are operating within established dealership guidelines.

Cold calling

Sales cold calls are not usually stand-out events, either for the person making the call or the person receiving it. After the receptionist writes (or pretends to write) your name down, she or he generally forgets that you exist. Even if you get through to a decision-maker, you are probably just one of many disruptions that day.

Full Advanced

Advanced sales techniques are not the sleazy, used car salesman type tactics that rely on fear, greed or outright deception. Advanced sales techniques rely on identifying implicit and explicit needs of a client, helping him understand the implications of the need, and ultimately providing him with a solution. Advanced sales techniques are more about solving problems than generating sales.

Welcome to Richie Bello West University
A Training System Managed by Veterans for Veterans

About us

Richie Bello West University is the online Training System run by veterans. It offers Richie Bello's most extensive sales training curriculum on the web today. With over 30 years of real-world sales experience in Automotive, Richie Bello provides a dynamic sales training tool for Veterans in almost any sales situation for teams and individuals alike.


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