At Richie Bello West University


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Richie Bello Institute of Leadership and Management

The online training platform managed by veterans for veterans as a division of Richie Bello West University

Richie Bello Institute of Leadership and Management (RBI) is part of the Richie Bello West University (RBU) not-for-profit organization dedicated to the training and placement of veterans of the US military into the highly lucrative automotive industry. Led by leaders in automotive and technology, programs are available through an ELearning platform that allows for time and financial management for veterans with disabilities and other employment.

Automotive is a $97billion industry that needs talented, disciplined individuals and is actively seeking trained candidates that will come and stay. RBI believes that RBI veterans will help the industry with its retention and reputation overall. As an online career center, RBI is dedicated to on-going training, coaching and placement of those who have successfully completed its approved vocational training in sales, marketing, finance, service and other areas of the automotive industry.

Veterans will also benefit from a lower than usual and customary cost of education, when compared to other vocational studies. RBI has aligned with a financial group to offer financing for qualified students, and placement opportunities with some of the country’s larger dealer groups. Market by market, RBI intends to reach, teach, train and position its successfully trained veterans into this highly lucrative industry.


Veterans learn more and earn more through America's roadway to this highly lucrative automotive industry.